Year XIX, 2026 / 2, Volume 65

 

ISSN 2065-0817, e-ISSN 2065-1198

FULL ACCESS

 

THE MODERATING ROLE OF INCLUSIVE LEADERSHIP ON THE INTERPLAY BETWEEN PSYCHOLOGICAL SAFETY, PERCEIVED ORGANISATIONAL SUPPORT AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR IN HOTELS

Elton VAKIRA, Brighton HUROMBO, Patricia SAIDI

(DOI 10.30892/gtg.65201-1706) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 631


GEOTOURISM IN ECOLOGICALLY FRAGILE ZONES OF INDIA: A SOCIAL MARKETING APPROACH

Soma SENGUPTA, Anjan SEN, Shahid JAMAL

(DOI 10.30892/gtg.65202-1707) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 642


LANDSCAPING POTENTIAL FOR DEVELOPING ECOTOURISM IN THE EASTERN PART OF LAKE ALAKOL: ATTITUDES AS WELL AS INTENTIONS OF GUESTHOUSE OWNERS (MANAGERS) IN THE ECOLOGICAL ADVANCEMENT OF THE DESTINATION

Gulnur RAKHIMZHANOVA, Kamshat MUSSINA

(DOI 10.30892/gtg.65203-1708) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 655


FORECASTING TOURISM DEMAND AND SUSTAINABLE MANAGEMENT IN YELLOWSTONE NATIONAL PARK

Bekzot JANZAKOV, Kulmamat MIRZAEV, Bobur SOBIROV, Mirzabek JONUZOKOV, Sara GHEZZI

(DOI 10.30892/gtg.65204-1709) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 664


EXPLORING THE DETERMINANTS OF COMMUNITY-BASED TOURISM DESTINATION CHOICE IN HUE CITY, VIETNAM

Le Chi Hung CUONG, Hoang Dung HA, Nguyen Tien DUNG, Nguyen Van CHUNG, Tran Thi Quynh TIEN

(DOI 10.30892/gtg.65205-1710) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 674


THE IMPACT OF DIGITAL TRANSFORMATION ON SUSTAINABLE TOURISM MARKETING WITH A FOCUS ON AI BIG DATA AND CONSUMER BEHAVIOUR

Leyla HAJIYEVA, Hijran MURADOVA, Elnur ALIYEV

(DOI 10.30892/gtg.65206-1711) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 682


ESTIMATING THE EFFECTS OF TOURISM DEVELOPMENT, ELECTRICITY SUPPLY, AND POPULATION GROWTH ON ECONOMIC GROWTH IN SOUTH AFRICA

Jean Claude MANALIYO

(DOI 10.30892/gtg.65207-1712) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 694


ORCHESTRATING COMPETITIVE ADVANTAGE: THE SYNERGISTIC ROLES OF STRATEGIC PLANNING, ENTREPRENEURIAL ORIENTATION, AND STRATEGIC AGILITY

Ibrahim Bader A. ALHARBI

(DOI 10.30892/gtg.65208-1713) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 705


INTEGRATING EXPLAINABLE AI (XAI) INTO CHATBOTS FOR AUTOMATED DECISION-MAKING IN HOSPITALITY

Ilma LILI, Anxhela KOSTA, Endrit XHINA, Regi MELE

(DOI 10.30892/gtg.65209-1714) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 719


AN EMPIRICAL EVALUATION OF THE KEYNESIAN DEMAND-DRIVEN GROWTH HYPOTHESIS IN TOURISM: A PANEL CAUSALITY ANALYSIS OF BLACK SEA AND CASPIAN SEA ECONOMIES

Alig BAGHIROV, Ilgar SEYFULLAYEV, Gafar SHAMILOV, Rafał PITERA, Amina AGGOUNE

(DOI 10.30892/gtg.65210-1715) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 730


ONLINE REPUTATION IN CULTURAL INSTITUTIONS: EVALUATION OF NATIONAL MUSEUMS ON DIGITAL PLATFORMS

Jennifer Esmeralda BURGA-TERRONES, Franklin CORDOVA-BUIZA, Marco Antonio SOTO-RUMICHE

(DOI 10.30892/gtg.65211-1716) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 739


POST-COVID-19 SHIFTS IN FOOD CRAVINGS, ONLINE ORDERING CONVENIENCE, AND PURCHASE INTENTIONS: EVIDENCE FROM TURKIYE

Sinan ÇAVUŞOĞLU

(DOI 10.30892/gtg.65212-1717) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 748


SUSTAINABLE TOURISM AND REGIONAL DEVELOPMENT IN A BORDERLAND CONTEXT: INSIGHTS FROM GREAT RYE ISLAND RESIDENTS IN SLOVAKIA

Roland Z. SZABÓ, Ferenc DARABOS, Csaba KŐMÍVES

(DOI 10.30892/gtg.65213-1718) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 759


THE IMPACT OF GREEN TRANSPORT ON SUSTAINABLE TOURISM DEVELOPMENT: THE CASE STUDY OF RUGOVA, KOSOVO

Alberta TAHIRI, Idriz KOVAÇI, Diellza MISINI, Tatjana DIMOSKA, Nora DRAGA, Kaltrina NIKQI

(DOI 10.30892/gtg.65214-1719) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 769


WORKPLACE WELL-BEING AND TRAVEL BEHAVIOR OF HUNGARIAN GENERATION Z: PREVENTIVE HEALTH AND LIFESTYLE DETERMINANTS

Attila LENGYEL, Éva BÁBA BÁCSNÉ, Anetta MÜLLER, Antonia KINCZEL

(DOI 10.30892/gtg.65215-1720) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 777


THE POWER OF VISUAL COMMUNICATION IN FASHION TOURISM: DRIVING CONSUMER ENGAGEMENT AND TRAVEL INTENTIONS

Maria Nascimento CUNHA, Jorge FIGUEIREDO, Isabel OLIVEIRA, António CARDOSO, Manuel PEREIRA

(DOI 10.30892/gtg.65216-1721) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 788


KNOWLEDGE, TRUST AND PERCEIVED BENEFITS: A SOCIAL EXCHANGE PERSPECTIVE ON RESIDENTS’ SUPPORT FOR TOURISM DEVELOPMENT

Gamal S. A. KHALIFA, Mohamed ALBESHR, Mohamed El-Sayed ABDEL-AZIZ, Zakaria ELKHWESKY, Bipithalal Balakrishnan NAIR, Rawdha S. A. ALMUHARRAMI, Meera A. A. ALDHAHERI, Khadija S. R. ALSHEHHI

(DOI 10.30892/gtg.65217-1722) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 798


GUIDELINES FOR CREATING CUSTOMER SERVICE EXPERIENCE FOR HOTEL BUSINESS: A CASE IN NAHON-CHAI-BU-RIN PROVINCIAL CLUSTER, THAILAND

Thanasit SUKSUTDHI

(DOI 10.30892/gtg.65218-1723) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 812


INVESTIGATING THE ROLE OF THE INTEGRATION OF DIGITAL TECHNOLOGIES IN THE IMPACT OF SOCIAL MEDIA ON HOSPITALITY PERFORMANCE IN JORDAN

Esraa SARIERA, Mahmoud ALLAHHAM, Wasef ALMAJALI, Naawaf H. AL-FAWAREH

(DOI 10.30892/gtg.65219-1724) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 826


MARKETING FACTORS AFFECT THE ATTRACTION OF INTERNATIONAL TOURISTS TO JORDANIAN TREATMENT DESTINATIONS

Iyad A. AL-NSOUR, Saud Abdulla ALSAHLI

(DOI 10.30892/gtg.65220-1725) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 835


TOWARDS ENHANCED PLANNING OF URBAN TRANSPORT IN ALGERIA: STRATEGIES FOR IMPROVEMENT IN THE CITY OF BOUIRA

Hocine AMICHI, M’hammed SETTI, Leila BOUCHAMA

(DOI 10.30892/gtg.65221-1726) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 856


EXPLORING CULTURAL HERITAGE TOURISTS’ MEMORABLE TOURISM EXPERIENCES AND BEHAVIORAL INTENTIONS: A MODERATED-MEDIATION APPROACH

Prosenjit GHOSH, Bhavyarajsinh JHALA, Bhumi VYAS, Meeta JOSHI

(DOI 10.30892/gtg.65222-1727) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 867


GLOBAL UNCERTAINTY AND TOURISM STOCK PERFORMANCE: EVIDENCE FROM CHINA–US MARKETS

Özge DEMİRKALE, Naime Irem DURAN, Mortaza OJAGHLOU

(DOI 10.30892/gtg.65223-1728) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 877


ENHANCING SATISFACTION AND RETURN INTENTION THROUGH DIGITAL TECHNOLOGIES IN VIETNAMESE HERITAGE TOURISM: A STRUCTURAL EQUATION MODEL APPROACH

To Minh CHAU, Nguyen Phu THANG, Nguyen Thi Kim THOA, Nguyen Dang Thao NGUYEN

(DOI 10.30892/gtg.65224-1729) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 891


INNOVATIVE AND SUSTAINABLE PATHWAYS IN HOSPITALITY AND TOURISM BUSINESSES: HOW AI, DIGITAL INNOVATION, AND ORGANIZATIONAL AGILITY ENHANCE MARKETING PERFORMANCE

Abrar ALHOMAID, Bassam Samir AL-ROMEEDY

(DOI 10.30892/gtg.65225-1730) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 902


PHYSICO-GEOGRAPHICAL ASSESSMENT OF THE NATURAL-TERRITORIAL COMPLEX OF LAKE PASHENO (CENTRAL KAZAKHSTAN) IN THE CONTEXT OF ITS GEOTOURISM POTENTIAL

Didar KADIRBAYEVA, Aidyn AMANZHOLOV, Galina CHISTYAKOVA, Anar RAKHMETOVA, Shalkar NIYAZBEKOV, Nurgul JUSSUPOVA

(DOI 10.30892/gtg.65226-1731) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 914


PARTICIPATORY DIGITAL BRANDING IN YOUTH-DRIVEN GEOTOURISM: COMMUNITY ENGAGEMENT AND SUSTAINABLE GEOSITE DEVELOPMENT

Fanji WIJAYA, SURYANA, Asep MIFTAHUDDIN, Nuslih JAMIAT, Ismail YUSUP

(DOI 10.30892/gtg.65227-1732) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 925


TOURIST VS LOCAL PERCEPTIONS OF HERITAGE SITE PROTECTION: A CASE STUDY IN LANKARAN DISTRICT

Emil BAGHIRLI

(DOI 10.30892/gtg.65228-1733) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 934


A STRUCTURAL MODEL ANALYSIS OF CREATIVE COMMUNITY BASED TOURISM IN NAKHON NAYOK PROVINCE, THAILAND

Amarawadee KUMBOON, Rachapong KHIEWPAN, Supreeya SUEBSUNTORN, Phanat SUBYUBON, Phumipat CHAYA

(DOI 10.30892/gtg.65229-1734) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 943


TRAVEL RESILIENCE PARADOX: UNINTENDED CONSEQUENCES OF DISCRIMINATION AMONG PERSONS WITH DISABILITIES IN NATURAL DESTINATIONS IN CENTRAL ECUADOR

Diana SALAZAR, Lourdes SUNTASIG, Maricela PULLOQUINGA, Nancy Patricia TIERRA, Adolfo Ricardo GUAMÁN, Fabricio GUAMÁN-GUEVARA

(DOI 10.30892/gtg.65230-1735) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 953


FROM IMAGINATION TO REALITY: STUDENTS’ PERCEPTION TOWARDS ACCEPTING AND USING VIRTUAL REALITY IN HOSPITALITY HIGHER EDUCATION

Neveen MANSOUR, Ahmed HASANEIN

(DOI 10.30892/gtg.65231-1736) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 963


EXPLORING RESEARCH CONFIGURATIONS INFLUENCING AUTHORIAL STANCES IN ECOLOGICAL MIGRATION STUDIES IN CHINA: AN FSQCA-BASED SYSTEMATIC REVIEW

Lili WANG, Mohamad Shaharudin SAMSURIJAN

(DOI 10.30892/gtg.65232-1737) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 977


RISKS AND COPING STRATEGIES OF ENTREPRENEURSHIP USING AIRBNB. CURRENT EVIDENCE AND IMPLICATIONS FOR FUTURE RESEARCH

Brighton HUROMBO, Tshenolo TSHEKO, Tshepo T. MASWABI

(DOI 10.30892/gtg.65233-1738) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 989


COMPARATIVE ANALYSIS OF ACCESSIBILITY TO PRIMARY ACTIVITY NODES IN PORT-ORIENTED CITIES

Jorge Alberto MONTOYA, Diego Alexander ESCOBAR, Jorge GALINDO-DIAZ

(DOI 10.30892/gtg.65234-1739) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1001


EVALUATING PRIORITIES FOR ENHANCING WATER SECURITY AND SUSTAINABILITY IN AZERBAIJAN IN THE CONTEXT OF CLIMATE CHANGE RESILIENCE

Rashail İSMAYİLOV, Emil BAYRAMOV, Jessica NEAFİE, Saida ALİYEVA

(DOI 10.30892/gtg.65235-1740) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1009


THE SPATIAL DISTRIBUTION OF TOURIST TAX REVENUES OF LOCAL GOVERNMENTS IN HUNGARY AND CHANGES THEREIN IN THE EARLY 2020S

Zsuzsanna LONTAI-SZILÁGYI, Dalma TÓTH, Gábor KOZMA

(DOI 10.30892/gtg.65236-1741) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1020


NEGOTIATING RITUAL SACREDNESS AND TOURISM DEVELOPMENT: THE ROLE OF KASEPUHAN SINAR RESMI COMMUNITY IN SUPPORTING CILETUH–PALABUHANRATU GLOBAL GEOPARK

Raniri MUNAWAR, Heddy Shri AHIMSA-PUTRA, Chafid FANDELI, Djoko WIJONO

(DOI 10.30892/gtg.65237-1742) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1027


THE MACRO-LEVEL DETERMINANTS OF INBOUND CROSS-BORDER TOURISM IN YUNNAN: AN INVESTIGATION OF THE CHINA-MYANMAR BORDER REGION

Jie YU, Hock Eam LIM, Shamsul Bahrain B RAWI

(DOI 10.30892/gtg.65238-1743) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1039


KEY THEMES AND ASPECTS OF URBAN HOUSING MANAGEMENT FOR AGING IN PLACE IN THAILAND

Prawit KHUNNIKOM, Jinda SAWATTAWEE, Surachet PINKAEW

(DOI 10.30892/gtg.65239-1744) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1049